I'm so lucky that my business is doing really well - and in large part I owe it to them. I think of my wholesale buyers as partners. Their success is my success, and vice versa. So I started wondering if there was any way I could help my buyers get through this. I pondered the options for a couple of days and came up with my own little stimulus package.
I decided to offer 40 free cards with every wholesale order until March 15th. That may not sound like much since my cards retail for only $2.50-$2.75. But do the math - that means the store will receive $100-$110 in free merchandise. That's free bonus money in their pockets. It's better for them than free shipping or a free clock, but doesn't cost me much more. And there is a benefit for me. If those buyers have never tried my card line, this gives them a chance to try it out. If the cards sell for them they'll reorder. If they don't order the cards later, it still feels great to me that I was able to help make their business more profitable. So not matter the outcome, I look at it as a win-win.